We were into BIG DATA before the term even existed with a long history of extracting valuable data from key databases such as Pubmed, Clinicaltrials.gov, Sunshine Act, and a variety of medical claims sources. We have a detailed scientific understanding of the data, grounded in a solid marketing and finance acumen.
BIG DATA is no longer about large databases and intricate queries, but now requires artificial intelligence (AI) based techniques to process data faster and react quickly to changing market conditions.
